- Selling Your Wine Early vs. When the Time is Right (Recommended)
- Selling When the Time is Right
Our team employs a proactive strategy to target premium buyers, ensuring that your wine is sold at the right time for the highest possible value. Here’s why waiting for the right moment matters:
1. Access to High-End Buyers
We target collectors, restaurants, and premium buyers willing to pay more for high-quality, rare wine.
2. Bundled Sales for Higher Returns
By bundling your wine with other high-end listings, we can sell it in bulk for higher overall returns.
3. Market Timing Expertise
We monitor trends, availability, and demand, making sure your wine is sold when interest and pricing are at their peak.
- Selling Early on the Open Market (Not Recommended)
When you choose to sell your wine early, your listing is placed on the open market, typically through an exchange. While this allows you to get visibility to liquidate your investment, it also comes with a few trade-offs:
⚠ 1. Slower Sales Speed
Selling early won’t mean instant cash—it can still take time to find a buyer on an exchange depending on how you price your wine.
⚠ 2. Missed Opportunities for Premium Buyers
Top-dollar buyers almost never buy their wines on the open exchange, meaning you’ll have limited to no exposure to them if you sell early.
⚠ 3. Reduced Profit Potential
Early buyers on exchanges are often traders or scalpers seeking the best deal. These price-sensitive buyers monitor the market for discounts, which can result in your wine selling for less than its true potential.
- 💡 Think of it Like Selling a House
Selling your wine early is like selling your house to a bargain-hunting wholesaler—you’re not realizing the house’s full potential as an asset. Letting our team handle the sale is like getting professional staging and exclusive showings: your house goes to someone who truly appreciates it, it sells at a premium, and you maximize your profit.