How does selling work? Do I have to list my own wine for sale?

No, you do not have to list your own wines for sale. Our managed portfolios mean that our team will handle selling your wines when the time is right for the optimal return: when your wines enter that ideal selling window, we will begin the process of selling it for the best price. There is no further action required on your part.

However, we understand that, for a variety of reasons, some clients may want or need to sell their wine before it has reached its ideal selling window. For those instances, we provide the option for clients to liquidate their holdings by requesting their wines to be sold early.

That said, we strongly discourage clients from selling outside of the selling window, as it typically means foregoing the maximum potential return, or even selling the wine at a loss. This is because a premature sale, before the wine has aged to its optimal flavor profile, means buyer interest will be limited and the market will likely demand a lower than desirable price. Simply put, it is not in the best financial interest of the client’s wine portfolio.

Note: fine wine and whiskey are long-term, illiquid assets. Selling wine and whiskey outside of its ideal selling window may result in the rate of appreciation not covering costs and expenses, such as Vinovest transaction fees and third party costs to sell the wine or spirit. For more information, please read our Terms and Conditions.