Wine and whiskey are inherently long-term, illiquid assets. They are best suited to be liquidated—i.e., sold for cash—when they reach their ideal selling window. This is when the market deems that the wine or whiskey has reached its peak quality and/or has achieved minimum aging times for certain styles, is the most desirable for consumers, and can therefore command the highest price. This window varies from wine to wine and whiskey to whiskey, but you can always see the specific ideal selling window for your assets in your portfolio details.
When wine and whiskey have reached that ideal selling window, the market is primed to purchase them and selling them for a profit is most likely. Selling wine and whiskey outside of its ideal selling window, however, may result in the rate of appreciation not covering costs and expenses, such as Vinovest transaction fees and third party costs to sell the wine or spirit, as well as a longer timeline from listing to sale close, as there may be fewer buyers interested in buying an asset that is premature and not at peak quality.
In that sense, wine and whiskey are more akin to real estate holdings than a stock or a bond: selling for a profit requires finding the right buyer at the right time, rather than simply trading on a public market where liquidity is immediate. Maximizing returns on these unique, tangible assets requires market knowledge and timing—that’s our job—and patience—that’s yours.
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